How do your customers discover you? Maybe through a friend of a friend. Maybe at a trade show. Maybe by reading a brochure. Of course, they may also discover you through Internet search. 89 percent of consumers surveyed used search … [read more]
Wamego, Kan. (February 15, 2013) — Wamego-based marketing agency Imagemakers Inc. recently received four ADDY Awards from the American Advertising Federation. Not only was www.keimts.com, one of Imagemakers’ winning sites honored for creative excellence, but it became a fan favorite … [read more]
Colin MacMillan, one of the Top 10 Photographers in the State, Joins Imagemakers Inc. as a Photographer/Videographer Imagemakers is excited to welcome Colin MacMillan to their creative team. Recognized as one of the top 10 photographers in the state … [read more]
One of the great things about operating a business in 2012 is the mountain of data at your fingertips. From web analytics, customer relationship management tools to detailed sales reports, filtered through Microsoft Excel, Salesforce, or Access, one can gain … [read more]
Increase your survey’s response rate by showing you care Remember, the customer’s time and energy is key to your survey’s results. You’ll want to make sure and say “Thank You” for taking the time to complete your survey. After all, … [read more]
Increase your survey’s response rate by following a timely schedule. Now you’re ready! You’ve kept your purpose in mind, developed leading, short questions that can be answered in a burst, you’ve targeted the right customers, perfected your method and design, and you’ve even included … [read more]
Increase your survey response rate by offering an appealing survey with a reward for customers who complete your survey. Remember, your purpose is to uncover the most data you can use: trends, responses and remarks. You’ve got your goal, your … [read more]
Increase your survey’s response rate by delivering the survey to the customer effectively. You’ve got your targets and your questions. Now, how will you contact these customers? Keep in mind your target customer’s preferences, plus standard response rates. Your message … [read more]
Make sure you’re in control of your domain name. You wouldn’t let a stranger take off with the sign above your door. What about your domain name? Think about all of the things you can do in just five minutes. … [read more]
Increase your survey’s response rate by asking the right questions. You’ve pinpointed customers based on demographics and data. You’ve created your ideal customer. Now you’re ready to finalize your survey questions. What will you ask your sample group? First, remember that customers come … [read more]