Increase your survey’s response rate by asking the right audience. You’ve got a few key questions in mind. Now, it’s time to identify who you are seeking answers from and isolate a sample size of customers to best answer your … [read more]
Before you start, it’s important to hone in on the goal of your survey. Of course, you want to learn more about your customer and you probably already have one or two main questions you need to resolve. Concise questions … [read more]
Boost website traffic with pintegration, if it’s right for you. There’s no doubt you’ve heard of social media’s fastest riser: Pinterest. A visual soup of inspiration, the virtual community of pinboards features a vibrant following of creative, active users. It’s highly visual, … [read more]
The customer is always right, we’re told. But the customer didn’t build your business. He or she doesn’t stay up late at night, reviewing sales figures. He didn’t pour blood, sweat and tears into developing your latest product. He doesn’t … [read more]
What does your business mean to your community? What does community mean to your business? You might find the two questions inseparable. We do. Community isn’t just a foundation of customers, but the focus of creative energy and collaboration for … [read more]
The Telly Awards has named Imagemakers as a winner in the 33rd Annual Telly Awards for their Corporate Image piece titled Dymax Rail History. With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor. … [read more]
Naming your business: it’s the first step in positioning yourself, or your product, in your customers’ minds. No one takes the responsibility of naming their business lightly, but there are still some considerations that often go ignored that could cost … [read more]
Imagemakers is happy to announce the addition of a new member to its design team. Brian John, a Chanute native, has joined the design firm as a Front End Web Developer. “We are fortunate to be experiencing a growth in … [read more]
On April 12, 1861, Confederate artillery fired upon Fort Sumter, igniting the Civil War – or at least, that’s what most Americans believe. But the truth is a bit more complex. In fact, the war had been raging at a … [read more]
The Paradox of Choice – Why More Is Less is a 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. “Autonomy and Freedom of choice are critical … [read more]