Naming your business: it’s the first step in positioning yourself, or your product, in your customers’ minds. No one takes the responsibility of naming their business lightly, but there are still some considerations that often go ignored that could cost … [read more]
The Paradox of Choice – Why More Is Less is a 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. “Autonomy and Freedom of choice are critical … [read more]
In ten years of email marketing, we’ve learned a lot about what works and what doesn’t. Following is a list of the seven things to look out for: How easy is it to create and send an email? Most of … [read more]
Most workers get a paid vacation as part of their employee benefits, but Imagemakers takes it one step further. Imagemakers offers the Culture Shock Trip Reimbursement Program. After 12 months of continuous employment team members can apply for up to … [read more]