Ideas Archive

Is Pinterest a good way to drive traffic to your website?

Boost website traffic with pintegration, if it’s right for you. There’s no doubt you’ve heard of social media’s fastest riser: Pinterest. A visual soup of inspiration, the virtual community of pinboards features a vibrant following of creative, active users. It’s highly visual, … [read more]

Marketing Myopia: Understand the mind of your customer first

The customer is always right, we’re told. But the customer didn’t build your business. He or she doesn’t stay up late at night, reviewing sales figures. He didn’t pour blood, sweat and tears into developing your latest product. He doesn’t … [read more]

Rational and Irrational Buying Habits – The Paradox of Choice

The Paradox of Choice – Why More Is Less is a 2004 book by American psychologist Barry Schwartz. In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. “Autonomy and Freedom of choice are critical … [read more]

7 things to look for in your email marketing provider

In ten years of email marketing, we’ve learned a lot about what works and what doesn’t.  Following is a list of the seven things to look out for: How easy is it to create and send an email? Most of … [read more]

Seeing the world in a new way: Travel benefit expands borders, understanding

Most workers get a paid vacation as part of their employee benefits, but Imagemakers takes it one step further. Imagemakers offers the Culture Shock Trip Reimbursement Program. After 12 months of continuous employment team members can apply for up to … [read more]


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Kansas Contractors Association
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