Make sure you’re in control of your domain name.
You wouldn’t let a stranger take off with the sign above your door. What about your domain name?
Think about all of the things you can do in just five minutes. You can check your email, make a phone call, or even be off to a business meeting. But what if we told you it takes just five minutes to ensure that your website stays your website? Five minutes of attention is all you need to make sure your web address stays safe and secure, in your good hands.
Your domain name is your central hub of email communication, your doorway to e-commerce and web visitors. Once upon a time, you may have rushed to make sure you had the web name of your choice, the perfect web address for your business. Yet the domain name is a detail, a published record that now often goes unchecked.
If someone else controls your domain, it is important that this information is changed to your contact information. If the wrong person or organization gains control of your domain, it is not just a headache, it can be an enormous and time-intensive effort to get it back. And brace yourself, there’s no guarantee that you will get it back. You could lose the rights to your web address, your email addresses could stop working, and your main platform of online communication could disappear. So what is our job here? To help you prevent this nightmare from happening.
The practice of registering or using a domain name that belongs to someone else is called “cybersquatting” and is a multi-billion dollar a year industry. The cybersquatter snatches up your domain once it expires without your knowledge, then offers to sell the domain to a company who owns a trademark contained within the name at an inflated price.
Ready to dedicate that 5 minutes yet?
Here’s how you can make sure you actually own and control your domain.
First, you are going to visit a WHOIS database where you can verify who currently owns your domain name. Visit any of the three following websites and type in your web address where it asks for your domain name.
What do you see? Make sure it’s is up-to-date with:
Verify that you are listed as the registrant and as the administrative contact. Also, make sure that it is your company that is listed, along with your correct email address. Okay, your five minutes is up. If all of your contact information is listed, you’re in good shape.
Not the case? If you are not listed as both the registrant and the administrative contact, then it’s time to act. Contact us right away – either by email at firstname.lastname@example.org or by phone at (785) 260-0146 and we can help you with the process of updating your domain information.
If you recognize that Imagemakers is listed as the registrant or administrative contact, let us know. We’ll start the process of switching it to your company name.
Still not convinced it’s time to make the effort? Well, we’ve seen this ignored and we’ve witnessed the nightmare happen before. Perhaps a company signs up in haste with a hosting service or studio. In a rush to develop their site, they leave the domain in the hands of their agency or even a friend. Perhaps they severed ties with their hosting provider, something happened to their friendship, or the company’s registered contact left for a different company. During such transitions, it’s easy to neglect the need to update your company’s domain information, but it’s important so that your company is not paying the price later.
The bottom line? Don’t let your domain name walk out the door. It’s the most important five minutes you can devote to the success of your website.
*Imagemakers Inc. is not directly affiliated with any domain registries, but is simply dedicated to helping your website succeed.
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